Apple monitor stand price4/9/2023 ![]() There is no doubt that my assumptions are wrong, but the math is right. If more than 1 out of 39 monitor buyers also buy the Apple monitor stand, Apple makes more profit. However, for every one they sell at $1,000, they make a contribution margin of $975. That’s a contribution margin of $25 per unit. Apple could probably sell one with every monitor if they only charged say $50. Let’s assume then that Apple’s cost is $25. A quick scan on Amazon shows you can buy a decent VESA adapted monitor stand for $25. Let’s do the math (with some rough assumptions). Even after the shock, that price seems extremely high for a monitor stand.įrom Apple’s perspective, is this a mistake? Laughter often comes from surprise, and that price was surprising. If I ask you the price of a computer stand, you have a price in mind… and that price is nowhere near $999. If I ask you the price of a BMW, you have a price in mind. What happened here is so far out of the norm that it shocked people. First, people are allowed to make fun of companies. ![]() Since then, many “Choose Wisely” memes have hit the Internet. When they announce the new stand for $999 in the video you can hear the audience laugh.
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